Ideas to improve gross profit

Pricing Strategy - Whitepapers

We regularly publish discussion papers on pricing strategy and profitability.

Featured Whitepapers

More Profitable Prices

More Profitable Prices - Pricing Insight How do you sell products & services with price premiums 10, 20, 50 and sometimes 100% + higher than your competitors? The fourth industrial revolution known as the Internet of things is rapidly transforming the capability...

Value Pricing

Value Pricing

Value Pricing And Selling Concepts It is not what you sell – its who you sell to and why are they buying. Value Pricing is about setting the price based on the value to the buyer. Pricing power is more often a function of who you sell to not what you are selling. The...

Margin Levers to Profit Improvement

Margin Levers to Profit Improvement

Margin Levers To Improve Profitability: A Checklist There are 11 margin levers to drive more profitable business outcomes. They are each interrelated and each has a different degree of leverage and sensitivity to profit results. Below is a discussion and guide on each...

Air Guitar Pricing

Air Guitar Pricing

Is your business playing air guitar pricing? Air guitar pricing is the art of making all the right moves, gestures and expressions that go along with the sound track of what everyone in the business wants to hear yet you are not actually doing  anything. Air Guitar....

Price Fiction

Price Fiction

Price Fiction - How self-limiting beliefs hurt margins and profitability Jules: "You read the Bible, Brett?" Brett: "Yes!" Jules: "Well, there's this passage I've got memorized that sort of fits this occasion. Ezekiel 25:17. The path of the righteous man is beset on...

Pricing Risks

Pricing Risks

Pricing risks and initiatives: A checklist of to improve profitability For company boards and private equity owners need to understand their pricing risks. Pricing is often either buried under management structures or listed as a marketing responsibility as it tends...

Unicorns in the supermarket? A commodity with a 300% price premium

Unicorns in the supermarket? A commodity with a 300% price premium

A unicorn in the world of start up is one that is a valued at over one billion dollars. Coined in 2013 by venture capitalist Aileen Lee, the mythical animal represents the statistical rarity of such successful ventures. But do the equivalent statistical rarities exist...

Commodity or Brand? How to make more profitable pricing decisions

Commodity or Brand? How to make more profitable pricing decisions

The day the category manager turned the brand into a commodity One of the top three things we get told at Pricing Insight by clients and prospects is that their products have become "commodities.” Self-limiting beliefs that send you off course I want to share a story...

How does a genius billionaire manage Pricing Strategy?

How does a genius billionaire manage Pricing Strategy?

What Elon Musk did to reiterate TESLA’s pricing strategy in the marketplace. Elon Musk has shared an email on TESLA’s pricing strategy with the world for a very specific and clever reason. We can go into the strategy behind sharing this email some other time but there...

Why saving 50% means paying more

Why saving 50% means paying more

Click here to download the whitepaper. I started analysing the prices of products like Tim Tams back in the mid 90s. I was the first dedicated pricing manager for Arnotts biscuits and possibly in FMCG industry. It was a great time to be in the biscuit business with...