Ideas to improve gross profit

Pricing Strategy - Whitepapers

We regularly publish discussion papers on pricing strategy and profitability.

Featured Whitepapers

Value Pricing And Selling Concepts

Value Pricing And Selling Concepts

It is not what you sell – its who you sell to and why are they buying Pricing power is more often a function of who you sell to not what you are selling. The same item for one customer may be worth 10X more to another dependent on motivation to buy [their why] and how...

11 Margin Levers To Improve Profitability: A Checklist

11 Margin Levers To Improve Profitability: A Checklist

There are 11 levers to drive more profitable business outcomes. They are each interrelated and each has a different degree of leverage and sensitivity to profit results. Below is a discussion and guide on each of these levers. Gross Margin management is a critical...

Is your business playing pricing air guitar?

Is your business playing pricing air guitar?

Air Guitar. Part mime artist, part Kabuki theatre, and part drinking too much of the left over red cordial at a kid’s party. Just this week the 22st Air Guitar World Championships were held in Oulu, Northern Finland on 23-25 August 2017.  It is predicated on the...

Unicorns in the supermarket? A commodity with a 300% price premium

Unicorns in the supermarket? A commodity with a 300% price premium

A unicorn in the world of start up is one that is a valued at over one billion dollars. Coined in 2013 by venture capitalist Aileen Lee, the mythical animal represents the statistical rarity of such successful ventures. But do the equivalent statistical rarities exist...

Commodity or Brand? How to make more profitable pricing decisions

Commodity or Brand? How to make more profitable pricing decisions

The day the category manager turned the brand into a commodity One of the top three things we get told at Pricing Insight by clients and prospects is that their products have become "commodities.” Self-limiting beliefs that send you off course I want to share a story...

How does a genius billionaire manage Pricing Strategy?

How does a genius billionaire manage Pricing Strategy?

What Elon Musk did to reiterate TESLA’s pricing strategy in the marketplace. Elon Musk has shared an email on TESLA’s pricing strategy with the world for a very specific and clever reason. We can go into the strategy behind sharing this email some other time but there...

Why saving 50% means paying more

Why saving 50% means paying more

Click here to download the whitepaper. I started analysing the prices of products like Tim Tams back in the mid 90s. I was the first dedicated pricing manager for Arnotts biscuits and possibly in FMCG industry. It was a great time to be in the biscuit business with...

How to generate more profit in a low margin industry

How to generate more profit in a low margin industry

Click here to download the full whitepaper and obtain the worksheet. Do you work in an industry that is described as commodity? I worked in an industry such as that, and it’s the industry of materials handling, or forklifts. Quite a number of years ago I was asked to...