Solving complex
pricing problems

Apply Now Learn More

Pricing Insight is a team of specialist B2B Industrial pricing strategy advisors. We help innovative and action-oriented CEOs improve profitability.

How we do it

  1. Diagnostics – A qualitative and quantitative program will identify the right pricing strategy and operating capability for your business.
  2. Price Optimisation – Our value-based algorithmic approach to price setting generates 200-900 base margin points across 30-50% of your company’s addressable revenues.
  3. Price Training – Our customised professional development helps your entire team to make more profitable pricing decisions.

Our Philosophy

Pricing Insight is not another big consulting firm.

We are specialist pricing experts with over 22 years of industry experience.

We simplify complex pricing challenges using a systematic and structured approach to pricing strategy. That allows you to focus on leading your business through the next phase of growth.

We work across industries and have extensive experience in B2B industrial markets for both products and services.

We have also undertaken many price optimisation programs for Retail, FMCG and Service-based companies.

Regardless of the industry, our approach is customised to suit your specific business needs.

We use tested and proven methodologies to implement the required disciplines and capabilities your business needs to improve margins.

Our Business Model

The Pricing Insight business model is built on empowering the staff within the client company to make more profitable pricing decisions.

We do this by making sure your team understands the issues, develops skills to problem-solve, and are accountable to implement pricing strategy in a structured way.

This approach sets us apart.

Traditionally, a team of pricing consultants might spend 12 weeks on-site, and then write a presentation with a series of recommendations that may or may not be followed up.

Pricing Insight recognises that pricing is a complex and ongoing process.

A profitable pricing strategy requires your whole team to be on the same page.

Case Studies


Fitness First
Adelaide Brighton
Advent Partners
Barbeques Galore
Boston Scientific
Cater Holt Harvey
Learning Seat
Michael Hill
Stuart Alexander

Featured Resources


More Profitable Prices

More Profitable Prices - Pricing Insight How do you sell products & services with price premiums 10, 20, 50 and sometimes 100% + higher than your competitors? The fourth industrial revolution known as the Internet of things is rapidly transforming the capability...

Value Pricing

Value Pricing

Value Pricing And Selling Concepts It is not what you sell – its who you sell to and why are they buying. Value Pricing is about setting the price based on the value to the buyer. Pricing power is more often a function of who you sell to not what you are selling. The...


We are specialist pricing strategy experts with more than 20 years of experience working with teams across multiple industries.

Building Materials
Corporate Services
Medical Technology

Pricing Insight is dedicated to helping companies find margin and revenue improvement opportunities. Pricing can be challenging and complex. Our job is to help make pricing strategy easy to understand, and most importantly, implement.